Few, very few words, so much so that even the "crepi" pronounced before getting into the car in front of the Quirinale in response to the good luck of the photographers made headlines.
The sobriety of Prime Minister Mario Draghi is known and, at least on the day of the government's debut, he seems to have infected his ministers who left a few sentences of circumstance to journalists after the oath.
The silence that preceded the formation of the list, reserved not only for journalists, but also for those who revealed that they knew they were part of it only when things were practically done, seems to have created some discontent among the political forces, but it is the sign of a change of pace in the communication strategies that has already found admirers among those suffering from the communicative bulimia of politics and received criticism from those who fear that citizens will have less direct information input from the political top.
Draghi's failure to descend into the social arena is almost unique in the panorama of the great world leaders, some of whom have built their fortune with their Twitter and Facebook campaigns.
The case of Donald Trump, with the controversies linked to his exclusion, is certainly not isolated.
All the European premieres are active on the platforms, except Angela Merkel who makes sobriety one of the distinctive characteristics just like the former governor of the ECB.
To mark a difference with the past, the absence, at least for the moment, of a spokesperson, a figure who has had an important role in recent governments, from Paolo Bonaiuti to Filippo Sensi, up to Rocco Casalino, who entitled his autobiography precisely 'The spokesperson', giving a sense of its centrality in the creation of the public image of Giuseppe Conte.
It is foreseeable that Draghi wants to give the entire government team an image of sobriety, but this will already be a difficult task, given the large presence of exponents of political forces that were born, or in any case grown, in the world of social media .
He shouldn't struggle much with the technical team, almost entirely without profiles: Marta Cartabia, Luciana Lamorgese, Daniele Franco, Patrizio Bianchi, Cristina Messa, Enrico Giovannini, Roberto Cingolani and Roberto Garofoli do not appear on either Twitter or Facebook.
The only exception is the Minister of Technological Innovation, Vittorio Colao, who has a sporadic presence on the platforms: on Twitter with posts in English on topics within his competence and on Facebook with photos mainly on a bike, his passion.
The scenario changes by moving to the political side of the government structure, where almost all the exponents are present on the platforms, in person or through the staff.
It goes without saying that the Five Stars make communication on social media one of their strong points: thus Luigi Di Maio who has over 700,000 followers on Twitter where, also by virtue of his role in the Movement, he alternates institutional information with positions taken on the events policies.
The same is done by Federico D'Incà, very present on Twitter, and Fabiana Dadone who also posts pictures of her public and in some cases private life on Facebook.
The Lega has also built part of its strength with social campaigns.
However, Giancarlo Giorgetti, not surprisingly considered the most 'technical' of the Northern League ministers, and Erika Stefani, who have neither Twitter nor Facebook profiles, unlike Massimo Garavaglia, are an exception.
All present on social media are the ministers Pd Andrea Orlando, Dario Franceschini and Lorenzo Guerini, as well as the colleagues of Forza Italia.
Starting with Renato Brunetta, particularly active with posts, retweets, videos of interventions on TV and photos, but also Maria Stella Gelmini and Mara Carfagna, which has over 200,000 followers.
Already active as ministers of the past government also Elena Bonetti of Italia Viva and Roberto Speranza, who has often used his profiles to invite Italians to be cautious during the pandemic.
