Italy, compared to the other member states of the European Union, is the country where the propensity to consume fruit is higher.
Overall, 81% of the population in Italy consumes at least one portion of fruit or vegetables a day, but the primacy also concerns quantities, as well as frequency.
In 2020, according to Nomisma's calculations, the annual per capita consumption (at home and away) of fresh fruit and vegetables in Italy was 160 kg, far higher than that of many European countries such as Germany (which stops at 109 kg) or the United Kingdom (101 kg).
These are the first data from Organic F&V Monitor, the Observatory - promoted by AssoBio and Alleanza Cooperative Italiane and edited by Nomisma - which was born in the International Year of Fruit and Vegetables promoted by the UN.
In the year of the pandemic, the analysis points out, one in four families bought fruit and vegetables online from large-scale distribution sites, with an even greater potential demand and not satisfied due to a strong intensity of requests (during the lockdown 16% tried to place an order without success).
For fruit and vegetables, the online channel does not end with large-scale distribution: a further 15% bought from producer sites or online agricultural markets.
And for 60% of the purchasing agents for their respective families, the Nomisma study for Assobio and Alleanza Cooperative Italiane still highlights, the 100% Italian origin will acquire further centrality in the choice of fruit and vegetables.
This is confirmed by the high importance attributed to fruit and vegetables at zero km or from the territory (45%).
The search for adequate guarantees of control and traceability along the supply chain also generates interest (45%).
Among the other determining values, there are organic (34%) and health products (32%), with an eye also to sustainability, thanks to packaging in recyclable or eco-sustainable materials (30%).
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