“
Yes, my spoiled RS4 gray nardo, of course they missed me.
A few words and a fate changes.
Like this only verse that gave rapper SCH's career a boost like he could never have imagined.
Thanks to his participation in the hit “Bande Organisé” from the album “13 Organized”, a collective of Marseille rappers sponsored by Jul, the 27-year-old artist has changed categories.
From hope of hexagonal rap to new emblematic figure.
Julien Schwarzer, alias SCH, unveils this Friday, volume 2 of "JVLIVS", a powerful album of 19 tracks, particularly awaited.
But not only.
“This
Yes, my spoiled (Editor's note: darling in Marseilles slang)
was a turning point.
I had nothing to complain about before "Organized Band", I made my platinum records with each album - that is to say 100,000 copies sold - but there was a before and an after.
Now everyone is talking to me about it.
OM players took it back after the victory over PSG last year.
I have the feeling that the expression was even stolen from us.
This song entered popular culture.
It's crazy, especially during this rather gloomy year 2020… ”
SCH, he continues at his own pace.
"I have a studio at home, in my house in the remote suburb of Aubagne, and I spend my days there without ever stopping," he confides.
I get up, I drink a coffee, I smoke a cigarette and I get down to it.
A landmark not far from there, where he grew up.
Born in the 12th arrondissement of Marseille, he quickly left the Phocaean city for Aubagne, where he spent his adolescence between a nursing mother and a heavyweight driver dad of German origin.
A model: Eminem
“The principal of the college called me a puppeteer, because I never got caught next to my friends who were idiotic,” he recalls.
It was a bit demonizing because I wasn't really bad.
On the other hand, the results were not that.
In math, I was a freak, I liked letters a lot but I would have liked to learn more things in history about Indians, about America… ”
The teenager drops out of vocational high school.
Already with the idea of making a career as one of his illustrious models: Eminem.
“I started dreaming early while watching his movie
8 Mile
.
I was not in a trailer like him, he tempers.
I wasn't to be pitied but just middle class, too much money to get help, not enough to chat at the end of the month.
"
"I went from feet in the land of Aubagne to clips on TV"
At only 17 years old, he then went on to do odd jobs but dreamed of recording studios.
“I worked a bit in handling, order preparation.
And I put everything I earned in music and gasoline.
On the 15th of the month, I had nothing left.
My father, when I told him that I wanted to rap, he gave me a torgnole, he who listened to the Italian variety.
He said to me:
Rap?
What do you want to rap?
Cheese ?
That was my father.
My mother was also worried because I was not bringing a stone.
"
And yet, his deep voice, his instantly recognizable "flow" make him stand out.
First spotted by a Marseille producer, everything accelerates for him from the age of 21.
“The first album,
A7
, comes out and it went fast.
I went from feet in the land of Aubagne to clips on TV and songs on Skyrock ”.
With the same line of conduct: “In music, I touch everything, rap is now open to everyone.
There are pieces of Joe Dassin that resonate in me because my daron listened to guys with beautiful voices, beautiful faces, who sent pate.
It remains.
"
More rocker than slide-socks
Whoever worked for a time with Sébastien Farran, manager of NTM and Johnny Hallyday, tries different clothing styles.
Closer to rockers, with its long neck, fur jackets and gold chains, than the rappers' flip-flops.
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With this new album, "the S", as its fans call it, has changed its look.
More sober, simpler, the handsome kid is now dressed in Jacquemus, Marseille designer that the Kardashian sisters are snapping up.
He now keeps his costumes for his double, the character of Julius, at the heart of this 5th disc, a sequel to “JVLIVS”, released in 2018. “He's a character, inspired by those from the Scorsese films that I devour or the Mafiosi of the
Godfather
.
This time it grows, matures and gets a little bigger in traffic.
"
A story that devours itself like a Netflix series
Despite an extremely polished image, the dark and bewitching album creates a very cinematographic universe.
A story that can be devoured like a Netflix series.
But the lyrics are also particularly neat, as in the excellent first single "Or noir".
Here too, inspired by illustrious references.
“
Les Tontons flingueurs
, Marcel Pagnol's films, it was crazy, very strong in dialogue.
It had a lot of influence on my writing, this way of playing with words.
"
The following?
The third part of the adventures of Julius, a participation in the jury for the French version of Netflix's telecrochet rap
“
Rhythm + Flow” and a dream… of a musical comedy.
“This has never been done in rap, he anticipates.
Something like
the Sun King
in which we could put my whole universe in pictures.
Organized band
, it did me a lot of good, artistically as well as humanly, and now is the time to work double.
"
EDITOR'S RATING: 4/5
"JVLIVS II"
, by SCH, Rec 118, Warner Music.