"The computer is a bicycle for the mind".
It is one of Steve Jobs' most famous reflections on technology as a means of increasing people's cognitive ability.
A reflection that encompasses the founding spirit of Apple which turns 45 today.
It was April 1, 1976 when Steve Jobs, Steve Wozniak and Ronald Wayne founded Apple Computers.
The small company born in a spartan garage in Los Altos, California, would over the years become the queen of Silicon Valley, one of the largest companies in the world by market value.
As Apple celebrates 45 years today, I'm reminded of Steve's words from many years ago: "It's been an amazing journey so far, yet we have barely begun."
Thanks to every member of our Apple family for all you've done to enrich lives.
Here's to the next 45 years & beyond!
- Tim Cook (@tim_cook) April 1, 2021
From the revolution of the first personal computers, now heirlooms beaten to gold weight at auctions, to the turning point of the iPhone but also of the iPod and streaming services;
going through some flops like the first Lisa laptop or the Newton handheld, Apple's is a story of ups and downs.
Just like that of his guru Steve Jobs who died in 2011 and thanks to whose vision the Bitten Apple has lived on income even after.
The first new product of the Tim Cook era arrived in 2014 with the Apple Watch.
Then 'mobile' payments, virtual reality and in the near future also Cupertino glasses were launched, while the company is also thinking about a car project.
Now Apple, beyond the products, looks to a 'green' future: it has made a commitment to achieve zero emissions by 2030. And a green commitment has also been signed by over 110 partner companies in the supply chain throughout the world that will only use renewable energy.