Seven weeks after the launch of the BrutX paid video streaming offer in France, the good results prompted the founders of the social media Brut, Guillaume Lacroix and Renaud Le Van Kim to advance the launch in three new French-speaking countries, Switzerland, Belgium and Luxembourg.
"At the current rate of recruitments BrutX will pass the symbolic bar of one million subscribers in 2023"
explains Guillaume Lacroix, president and co-founder of Brut. The paid streaming platform benefited from a good price positioning, 4.99 euros, to attract young people but also from the Brut effect, the free social media available in Europe, the United States and India.
“80% of BrutX subscribers come from the Brut fan community.
This allows us to significantly reduce our marketing budget and devote more money to exclusive content, ”
underlines Renaud Le Van Kim, co-founder of social media.
Today, subscribers have access to original documentaries produced by Brut's teams, to catalog films focused on the values shared by the Brut community, such as the environment, women's rights, gender or even responsibility. powers, as well as original fictions including
Veneno,
the new Spanish series from the producers of
La Casa de Papel
or
Adult Material,
bought very early, and therefore inexpensive, on the international market.
Produce your own series
The BrutX team is giving itself two years to expand into the world, first in Europe next year, then in English-speaking countries in 2023. Time for the American and Indian Brut teams to produce themselves documentaries but also original fictions.
The objective in two years is to produce in-house two thirds of the content, in order to hold the exploitation rights for the whole world.