The sixth grand prix of the 2021 formula 1 season ended yesterday with the victory of Perez's Red Bull. Victory that brings the team in question to the top of the championship with 174 points, followed by Mercedes at 148 and Ferrari at 94. Per understand if and what is the correlation between sporting results and presence on social networks ANSA and DataMediaHub have analyzed the presence on Facebook and Instagram, from the day before the start of the championship, from 27 March 2021, to midnight yesterday 06 June, of the ten teams participating in the 2021 championship. On Facebook, the racing team of the German car manufacturer beats all the other teams. In fact, Mercedes leads the ranking by number of followers reaching 11.3 million. It is also first for the number of average posts per day with more than six posts, and also the number of interactions,and therefore the level of involvement, the team of Hamilton and Bottas is almost double that of the second team, of Red Bull.
On the other hand, the worst performance is by the Aston Martin team, last in all the parameters analyzed despite the fact that the constructors' classification currently sees it in sixth position at 37 points. Probably in its strategy of presence on various social networks, the racing team of the well-known luxury automotive brand does not consider Facebook as strategic, as the scarce number of contents proposed also seems to testify. On average 0.15 posts per day, or just over one post every ten days. Ferrari is third in terms of the number of followers (4.4 million) and number of interactions (2.4 million), while it is in second place in terms of the number of content posted: an average of 4.83 / day. Finally, out of 10 teams 6 are below the general average for the number of followers. The same happens with regard to the average number of posts per day and the interactions generated,as shown by the infographic made about it.
The situation changes on Instagram where compared to Facebook there are variations that in some cases are also significant. This is the case of Aston Martin which on the social photo and video platform achieves far different and better results than Facebook, confirming the hypothesis that the car manufacturer does not consider its presence on the most populous social network on the planet a priority. on Facebook in fact.
McLaren is the racing team with the highest number of followers: around 7.4 million. While Mercedes returns to first place in terms of the average number of posts per day and the level of interaction. If overall the main teams on Instagram have a lower number of followers than those on Facebook, the situation is reversed when it comes to the level of engagement. The number of interactions is in fact even ten times higher in some cases. As with Facebook, the team that ranks at the top of the constructors' standings, Red Bull, is not in the lead in terms of presence and performance on Instagram.
Certainly the 2021 championship is still long and there are many races missing until its end, on 12 December in Abu Dhabi, but the distances are truly abysmal in some cases and there does not seem to be a correlation between sports performances and those on social media which instead appear more closely linked. to the communication strategies of the various F1 teams.