This year,
skateboarding
is an Olympic sport
for the first time in the history
of competition.
But in addition to the Tokyo 2020 arena for fashion and brands related to this activity, it is unprecedented visibility with influences on fashion aesthetics.
You see labels and designers like Vans, Parra, Nike SB (which sponsors four federations and 19 athletes in Tokyo), as well as skate fashion from smaller brands like Blind, Toy Machine and April Skateboards at the Olympics for the first time.
No matter who comes out on top in terms of medals at this year's competition,
skateboarding has already won the style contest
, Highsnobiety trend setters point out.