For a little over two weeks, France Télévisions lived to the rhythm of the Tokyo Olympics.
Broadcast from July 23 to August 8, the international competition allowed the public audiovisual group to capture a large part of the audiences on its various channels.
In total, 50 million French people watched at least one minute of the Games, six million more than the Rio Olympics in 2016.
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A figure that reflects the very positive results described by Laurent-Éric Le Lay, sports director at France Télévisions.
"I find that these games went remarkably well, despite everything we had said and feared because of the pandemic,"
welcomes the man who orchestrated the uninterrupted broadcast of the competition.
Because there were many fears.
It is the uncertainties linked to the health context that prompted the organizers to postpone the great sports mass by one year and to impose a strict health protocol: athletes tested, stadiums emptied… A few more
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