According to our information, Spotify has acquired the broadcasting rights for one of the most famous native French podcasts:
La Poudre
.
The new season of this feminist program designed and embodied by journalist Lauren Bastide will be broadcast exclusively on the audio platform.
Created at the end of 2016 by the podcast studio Nouvelles Listens,
La Poudre
claims more than 10 million cumulative listenings. During its first four seasons, the bimonthly program extended the microphone to actresses, artists, writers, filmmakers or political figures, in order to review their journeys from a feminist angle. The podcast then moved away from personal narratives to focus on interviews with gender studies researchers. The program is also being adapted into books with a series of works co-published by the editions Marabout and Nouvelles Listenes.
Co-founder of Nouvelles Listenes, Lauren Bastide sold her shares and stepped down as president of the company last year, but retained the rights to
La Poudre
.
La Poudre
was born shortly before the MeToo wave, and paved the way for a multitude of programs focused on women's journeys and feminism issues in the sphere of the native podcast and then the radio, such as
Women Powerful
by Léa Salamé at France Inter .
Read alsoPodcasts, women speak out
La Poudre
is also one of the flagship programs created from 2016 by young native podcast studios such as Binge Audio (
Les Couilles sur la table
) or Louie Media (
Entre
), with the ambition to shake up the audio sector and to experience similar success to their American alter egos - which ended up being acquired by Spotify or the
New York Times
.
Spotify, a major podcast player
By getting their hands on
La Poudre
, Spotify is once again demonstrating its ambitions in the podcast field.
In the United States, he acquired the popular Joe Rogan Experience podcast in 2020 for $ 100 million.
He also obtained the exclusivity of the podcasts created by the production houses of the Obama spouses, as well as Prince Harry and Meghan Markle.
Read also Netflix, Spotify ... The juicy contracts of Harry and Meghan
The French branch of the audio platform, for its part, multiplies original creations in fiction (
L'Employé
) or documentary series (
Coming out
), and co-produces the daily news podcast of the newspaper
Le Monde
,
L'Heure du Monde
.
She had also acquired temporary exclusives of certain programs, such as
On est chez nous
by Binge Audio, or the second season of
Entre
at Louie Media.
Spotify France will present at the end of September the grid of its exclusive or original podcasts, which will be broadcast by January 2022.