(ANSA) - ROME, OCTOBER 25 - "I make a nice plate of spaghetti, strictly De Cecco": this is how Can Yaman begins in the video with a beneficial purpose for World Pasta Day, on which occasion a package of pasta will be delivered to the Food Bank for each like received on social networks.
For the "World Pasta Day", De Cecco strongly wanted to create an initiative that could combine its passion for quality with a solidarity project, involving Banco Alimentare, the Italian non-profit organization that collects food for the poorest.
The face of the initiative is that of Can Yaman, a well-known Turkish actor, testimonial of DeCecco's recent advertising campaigns who here creates a simple video recipe preparing Spaghettoni n.414 with a classic amatriciana sauce. For every "like" that the video recipe will receive on its social networks, De Ceccod will donate a 500g pack of pasta to Banco Alimentare with the ambitious goal of reaching 500,000 likes, equal to 250 tons of pasta, or more than 3 million meals available to charities. that assist the most needy throughout the national territory. The pasta factory from Abruzzo underlines the sympathy of Can, who donated his remuneration to the initiative, and the great experience of Banco Alimentare are the prerequisites for ainitiative that aims to enhance the gastronomic culture of pasta and the culture of solidarity, healthy, sustainable and inclusive sharing.
(HANDLE).