Just drop by Ikea for a moment - that will soon be possible.
The new pop-up stores are located in urban shopping centers.
Wolfsburg - If you want to go to Ikea, you usually need a car.
Getting there is often possible by bus and train, but that takes time.
Most of Ikea's locations are in business parks, often outside of the city center.
The Swedish furniture giant wants to change that now - for the time being.
Pop-up stores will start for the first time in November.
In the middle of the city, in shopping malls, easy to get to.
Ikea in the middle of the city: pop-up stores in Wolfsburg and Ravensburg
The project should run for a maximum of 18 months, after which it will be evaluated whether the customers even accept the pop-up stores. On November 1st, the store in the City-Galerie Wolfsburg will pop up and celebrate its premiere. Another is planned for the Gänsbühl Center Ravensburg in early 2022. "In the direct vicinity of local retailers and restaurateurs, we have chosen two locations where many people like to hang out and spend their day," explains Nele Bzdega, who is responsible for expansion at Ikea Germany.
On an area of 75 square meters (for comparison: the classic Ikea furniture stores are spread over around 25,000 square meters), various products from the Ikea range will soon be available for viewing - including employees who help with the planning of furnishing systems such as kitchens or wardrobes should. Until then, the stagnant supply chains and the resulting missing products will hopefully be a thing of the past. However, customers will not be able to take the goods home directly. However, the products can be ordered and delivered to your home. The “Click & Collect” function is also available as a more cost-effective alternative, with which consumers can pick up their items directly from an Ikea store.
Ikea in Ravensburg: order and pick-up station closes at the end of the year
The planned pop-up store in Ravensburg will replace the existing Ikea order and pick-up station, which is a few kilometers outside the city center and has been in existence since 2016.
Various Ikea products are also on display there on 500 square meters, but items could also be picked up there.
A combination that was only available there in Germany.
The decision to discontinue the order and pick-up station at the end of the year was, however, a logistical one, according to Ikea Germany
when asked
by
neuhandeln.de
, a news site for online retail: “We have found that pick-up and planning require separate formats. "
(Live)