Shopping carts are often crooked on the floor and sometimes even a bit larger than usual. A marketing expert has now explained the reason for this.
Munich - Many tricks are used in supermarkets.
The clever minds in the marketing and sales departments of large chains such as Rewe and Edeka leave no stone unturned to persuade the customer to pay every additional euro.
Starting with the arrangement of the shelves, various smells in different areas, supposed special offers up to the size and construction of the shopping trolleys.
The supermarkets rely primarily on psychological effects that are barely noticed by customers because they usually take place subconsciously.
In an interview with “Focus Online”, marketing expert Roger Rankel explained a few steps, including shopping tricks.
Supermarket: The size and shape of the shopping trolleys play an important role
There are specific reasons why shopping carts are crooked on the floor and lower towards the customer.
Yes, also so that they can be pushed together better at the end of the shopping trip.
But also so that the products in the trolley fall in the direction of the buyer and thus get discreetly out of sight further below the eyes.
"As a result, we are no longer so consciously aware of what we have already packed - and put even more in," explains the marketing expert.
The size of the car can also play a role and suggest to the customer that they haven't bought too much yet.
If the shopping cart is just a bit bigger than usual, we would shop more.
Although there is a “stop” in our brain from a certain size because there is no longer a reference value, “but if it is just a little larger than the one we know, then we buy more,” Rankel continues.
Supermarket: Free espresso could get expensive
There are so many ways and means of gradually getting the customer to make additional purchases.
It is also proven that more people are bought when customers are lured in a shop with an espresso or a prosecco.
You then feel obliged to buy something in order to create a social balance.
Whereby the compensation with a possibly expensive dress is often less given.
Perhaps you will pay attention to the tricks mentioned on your next shopping trip yourself and thus prevent yourself from falling into the meshes of sales geniuses.
Whereby they certainly already have the next clever ideas in store.
After all, the infamous Black Friday is just around the corner
(ta)
