“The transformation of the profession is far from over. Today, the stake is that of talents, in data and in technology
, insists the patriarch of advertising Maurice Lévy, at the head of the supervisory board of Publicis.
On leaving the most prestigious engineering and IT schools in the country, communication agencies are now joining the battle between consulting firms like Accenture or McKinsey, start-ups and Gafa to hunt for the best profiles. .
In recent years, the digital and technological revolution in the communication sector has led to the creation of new professions requiring the expertise of engineers, mathematicians, and data science specialists.
Profiles which remain among the rarest in France, according to the latest indicator from Dares and Pôle Emploi.
See also
The advertising market is accelerating its recovery
"We can never offer the same salaries as Google or Facebook,
admits Francesca Sacchi, director of human resources at Dentsu France ...
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