It was after deleting all the photos from his Instagram account that Balenciaga shared on his social networks, this Tuesday, February 1, the first shot of his new campaign.
Headlining?
Kim Kardashian.
Lying on a sofa, she poses in a tight black jumpsuit with a neon yellow version of the house's new bag called Le Cagole by her side.
All while taking a selfie with his phone.
Or Kim Kardashian in her all-powerful way.
For a few months now, the former reality TV star has sworn by the creations of artistic director Demna Gvasalia.
On the red carpets as well as in the street, she wears the total Balenciaga look many times.
No wonder then that the ex-wife of Kanye West has become the new face of the luxury house.
Ambassadors to the Antipodes
Isabelle Huppert for the new Balenciaga campaign.
Balenciaga / Photo Press
Another star of this new campaign: Isabelle Huppert.
Faithful friend of the label, she poses for Balenciaga in two shots.
We first see her in a very urban style in which she wears a black track jacket and the brand's flagship bag, the Hourglass.
Then it illustrates itself in a completely different universe.
More classic, the
Promesses
actress wears a long black knit dress with a turtleneck and matching sunglasses.
Gold “double B” earrings complete her outfit.
Kim Kardashian and Isabelle Huppert under the same roof: a daring choice that brings together the two artists who are total opposites, under the guidance of Demna Gvasalia to represent the very broad palette of the Balenciaga woman.
"Cagole" or not, you don't have to be born in Marseille to know that this unique bag will certainly be the new it-bag of the season.
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