France Télévisions is in good shape.
In January, the group posted an audience share of 29.4%, up 0.7 points over one year.
The vast reorganization which saw the disappearance of the channel bosses three years ago, in favor of cross-cutting thematic directions, has borne fruit.
“The best complementarity of our various antennas enables us to post these good audiences and to use our resources more effectively”
, indicates Stéphane Sitbon, the director of the programs and the antennas of France Televisions.
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The flagship France 2, for example, stabilized its grid by strengthening in the morning and during the afternoon.
Result: the channel has regained audience levels comparable to 2012.
“This allows us to be more daring in prime time.”
The only downside: even if France 2 is regaining market share among those under 50 during the day, the average age of viewers is… 61 years old.
"That a large base of our audience is made up of older viewers...
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