The manufacturer of the cleaning liquid "Fairy", this year is making the biggest change in its 62 years of existence when it dramatically changes the bottles of dishwashing liquid that are so identified with it.
In fact, this is the first time since the company's bottles were released that you will not find them with the familiar red cap found in so many homes, and now the opening will be part of the bottle that will stand on its head so that the liquid will exit from below.
The company explained that with this method it will no longer be necessary to wait for the last liquid residue in the bottle, a move that many are familiar with from washing their dishes, as the liquid residue always accumulates at the bottom near the outlet opening.
The new version,
With the launch of the new model, the company also came out with a photo gallery showing the various changes the company's bottles have undergone since the release of the first bottle in 1960.
In an exhibition of the various sizes and formats, it can be seen that until the year 2000 the company's bottles were not transparent but white, and then one of its big changes took place when it switched to a transparent and environmentally friendly bottle.
By the way, the white bottles have not completely disappeared, and in 2010 the company released a limited edition of them to mark 50 years of the brand.
The old version,
As mentioned, the company is now making another change in packaging worldwide and in Israel as well.
In this regard, Fairy Israel stated that "the fact that dishwashing is a trivial matter does not reduce the many frustrations that accompany it. A consumer survey conducted by the brand found that 76% of people are frustrated that they can not take the last drop of soap out of their fairy bottle. "In order to take advantage of the product, 73% of people believe that washing dishes takes too much time, and 78% are upset by the dirt that accumulates on the mouth of the bottle."
In this regard, the company notes that "Fairy Max Power" will now be launched in a new "percent and pressure" bottle, without a stopper that needs to be opened or closed, which allows you to easily and quickly remove the exact amount of soap from the first drop to the last.
A number of articles have been written around the world encouraging change, we are waiting to try for ourselves.
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