NFTs are popular.
After conquering the art market, non-fungible tokens are winning Coachella, the most popular festival in the world.
Canceled in 2020 and 2021 due to the pandemic, the event will be held, as usual, in Indio, east of Los Angeles, over two weekends: April 15-17 and April 22-24. April.
Two months before this return with great fanfare, the organizers are fine-tuning this 21st edition.
This Friday, February 4, three series of NFTs will go on sale, each offering advantages as diverse as they are extravagant.
The first two series, dubbed
Sights and Sound Collection
and
Desert Reflections Collection
, are the most accessible. You have to pay 60 dollars to acquire - at random - a photo or a soundscape, and 180 dollars for a digitized emblematic poster. Only the
Coachella Keys Collection
is auctioned. His prize includes ten lifetime passes to the Californian festival in the form of NFTs, for two people. Each of these ten “keys” includes an exclusive, including a luxury tent, a private dinner, access to a stage during a concert or even an invitation to a secret party. The auction starts on February 4 at 10 a.m. and will last for a week.
On the programming side, the 2022 edition sounds like a catch-up session.
Regulars like Kanye West are invited, credited as headliners for the second time in his career.
For Harry Styles and Billie Eilish, they are for the first time.
In addition, the American singer becomes, at 20, the youngest headliner in the history of the festival.
French-speaking artists such as Stromae, L'impératrice or Mika will also perform in the Californian desert.