The Miss Italia 2021 Final
will be held
on Sunday 13 February at 21:00
, exclusively on the
Helbiz
platform , global leader in micro-mobility and listed on the Nasdaq
.
The event, live from the Palazzo di Ca 'Vendramin Calergi, seat of the
Venice
Casino , will be broadcast without the need for a subscription and only for Italy.
The beauty contest, which this year pays homage to and celebrates the 1600th anniversary of the foundation of the City of Venice, is transformed to tell a new idea of beauty, taking place for the first time entirely on social media and on the web, to also speak to natives and to the younger audience, Generation Z.
The management is by
Alessandro Di Sarno
, correspondent of Le Iene with
Elettra Lamborghini
.
With the task of "ferrying" the public from a known competition to the new format, there will be
Carolina Stramare
, Miss Italia 2019 and currently the face of the Helbiz Live platform and host of the Serie B Championship.
President of the jury is the stylist
Elisabetta Franchi
, with the quick-change
artist Arturo Brachetti,
the fashion expert
Jonathan Kashanian
, and
Giulia Salemi
, social influencer.
The highlights of the competition are available on Helbiz Live as early as 13 December, and from 12 February it will be possible to watch on demand the last of the "pills" that tell the stories and tests of the competitors.