Soon old-fashioned, cork and glass?
Even wine can producers aren't so sure.
The can market is still in its infancy in France, and is struggling to attract a population attached to certain traditions.
“Export represents 80% of our sales,” says Jean-François Chabrier, manager of Le Star.
“Our sales are mainly abroad, abounds Jérémy, employee at the Haut-Mont estate.
It is marketed in France too, but the French are more reluctant.
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Yet all the producers interviewed promise that the taste is exactly the same as bottled wine.
An assertion confirmed by all the winegrowers and wine merchants to whom we gave a taste of a Merlot in a can.
“We created these cans for other times of consumption: when we go to the beach, or in the evening, for example, explains Jérémy.
You shouldn't expect a complex wine, these are young and light wines." If the can ends up integrating our daily lives, it won't be to replace the bottle, but to adapt to times when, before , we did not drink wine.
And, as a winemaker we met at the fair said, a bit philosophical, “there is room for everyone in the world of wine”.