The "Adidas" brand celebrates the female body in all its shades.
In the last week, they launched a new collection of bras that came to express that anyone can do sports wherever they want, whenever they want, and most importantly - in any size.
On the official pages of the brand on social networks, a picture appeared that ignited the network, in which 25 pairs of bare breasts are seen, in order to evoke the identification of different women in the bra collection.
Proper message - Of course, the right way?
Depends on who you are asking.
Training bra, photo: PR abroad
IVY PARK's Valentine's collection, which comes in sizes up to XS and up to 2X, also made noise, when a local campaign was photographed for the first time.
Tikva Gideon took Beyoncé's place, and was photographed with the collection's clothes in particularly spectacular photos.
Among the prominent items in the collection you can find flip-flops inspired by superstar shoes, black ultrabust shoes decorated with red hearts, a long latex coat in red, a complete overall suit and a wide variety of other items.
Photo: Or Taub
According to the brand, "similar to the previous collections, the new collection comes to express a connection between people regardless of background, color, class and size, by a wide collection that is mostly genderless and comes in a large size range."
Photo: Uri Taub
A post posted by Gideon received ambivalent responses from women.
Alongside accommodating responses, there were also a number of responses from women who claimed that there are almost no large sizes coming to the country.
"There are no large dimensions on the Israeli website of Adidas," it was written in an angry response.
"What did you actually do in this partnership other than false public relations and ride on the plus size trend."
If they are kidnapped, they probably have a demand. "
Adidas Israel said in response to claims that the collection reaches up to 4XL, and later more sizes will arrive on the site.
Were we wrong?
Fixed!
If you found an error in the article, we'll be happy for you to share it with us