A new bag made "in collaboration with"... A brand whose name has been crossed out: here, without much more detail, is what Telfar announced on March 23 on its Instagram account.
The New York brand which is driving the Web crazy with its shopping bags that are constantly out of stock is thus launching a mini collection that it is offering to buy… blindly.
Available on the site in presale, it consists of four models of black bags with the signature look of the claw, one can guess through blurred images.
Their prices: from 110 to 198 dollars.
On its social networks, Telfar pushed the mystery even further by announcing its latest release via a text with gaps, with missing keywords.
We learn that the new Telfar collection, produced with an unknown partner, is available in three release phases: a first with models in medium and large format available on March 31, a second in small on April 4, then a third with a “Circle” model on April 8.
And that's all.
As an introduction to the post, a “YOU CLAIMED IT” in capital letters does not fail to stir the many fans.
To pay a hundred dollars for a bag without even having seen it?
“Whatever it is, I'm ready.
»
On social networks, aficionados of the Telfar Clemens brand are unanimous: the creator is performing a stroke of marketing “genius” with this mysterious release.
However, does love make them blind to the point of acquiring a piece without knowing what it looks like?
In the comments of the Instagram post, the Telfar community is overwhelmingly in favor.
"I can't miss this one", "Let me grab my credit card", "No matter what it is, I'm ready" can we read among the most determined.
Proof that the brand has been able to forge such strong bonds of trust with its customers that they fear no disappointment.
In video, the mystery capsule of Telfar is revealed.
Borrowed from the blind auction system, widespread in the United States, this unprecedented communication strategy could well bear fruit.
A second stage of this enigmatic launch was unveiled on March 25: Telfar announced the brand with which it collaborated, Eastpak.
See you on March 31 to discover the famous (and above all mysterious) bags.