Distilling stink bombs on your rivals: this well-known practice in the world of politics is also rubbing off on the tech industry.
According to the
Washington Post
, the Meta group (Facebook, Instagram, WhatsApp) is funding a smear campaign against its biggest rival: TikTok.
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The new TikTok millionaires
The Chinese social network has become an existential threat to Meta.
Each month, the application seduces a little more young Internet users with its addictive short videos.
In the United States, TikTok has 80 million active users, compared to 115 million for Instagram, Meta's "young" service.
And the gap is closing.
"People have a lot of choices to occupy their free time and TikTok is growing rapidly
," acknowledged Mark Zuckerberg in February.
Worse still: according to internal documents revealed by whistleblower Frances Haugen, teenagers spend two to three times more time on TikTok than on Instagram, becoming outdated among new generations.
Meta launched the…
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