For the first time, Judith Williams does not invest in a startup as a lioness
Created: 03/28/2022Updated: 03/28/2022, 5:30 p.m
By: Janine Napirca
Judith Williams (middle) invests in the startup by Florian Bein and Betül Yönak-Bein.
© Bedrop.de
"The Lion's Den" will soon be entering its 11th season - lioness Judith Williams is investing in a startup for the first time outside of the Vox show.
It won't be long before investor and entrepreneur
Judith Williams
can be seen in action again on the
TV show "Die Höhle der Löwen"
(DHDL).
Because from April 4th there will be yelling and fighting for the best deal*.
For the first time, the lioness is now investing in a start-up away from DHDL.
Judith Williams invests in a startup for the first time outside of "The Lion's Den".
The entrepreneur and investor
is investing in a startup for the first time that didn't fight for a deal on the TV show "The Lion's Den"
.
The start-up company
Bedrop.de
, which was founded by Florian Bein and Betül Yönak-Bein, is aimed at people who suffer from dermatitis, such as neurodermatitis, atopic eczema or psoriasis.
"The founding couple Betül & Florian convinced me with the topic at the end of last year.
The enormously strong growth in new customers and positive feedback speaks for itself.
Sustainable, certified organic and of benefit to people.”
Judith Williams, Investor
It doesn't work entirely without DHDL - Judith Williams invests in a startup
However, Judith Williams' investment in the startup Bedrop.de had nothing to do with DHDL: According to
Businessinsider.de
, the
founders of BitterLiebe,
Andre Sierek and Jan Stratmann, also invested.
According to the report, Judith Williams was involved with BitterLiebe herself as part of "The Lion's Den".
According to Business Insider, BitterLiebe's herbal drops were even her
most successful exit from the TV show
.
“After our successful DHDL deal with the founders of BitterLiebe, my company Start Now Consulting GmbH and I worked very closely with Good Brands AG, BitterLiebe's first investor.
We became aware of this on Bedrop.de.
In addition to Good Brands AG and my Start Now Consulting GmbH, the two Bitterliebe founders Jan Stratmann and Andre Sierek are also involved in Bedrop through their investment company 68 Venture GmbH.
Number four in the group are Masha and Sebastian Schmidt.
The startup Bedrop is a real diamond in the rough.”
Judith Williams, Investor
What has Judith Williams invested in besides The Lion's Den?
Judith Williams invests in
natural bee products for body, skin and hair
.
The startup Bedrop.de, which was launched in March 2021, has further developed its range of natural bee products and offers, for example,
royal jelly
, which is said to have antibacterial, antioxidant and strengthening properties, as an
anti-aging miracle cure
and
manuka honey
against
psoriasis, eczema and inflammation
.
Find out here what women want to invest in in 2022.
"For many years, Betül has not given up on developing a natural remedy for her neurodermatitis with a propolis tincture.
She can now do without the cortisone ointment she had to use since she was a child.
I have the greatest respect for such women founders.
In addition, I have known propolis since I was a child and we all love bees.
The idea of rediscovering the well-known healing power of natural bee products is great."
Judith Williams, Investor
The company's goal is
to sell its products in retail outlets and pharmacies
.
Judith Williams is confident: "I'm sure that propolis, royal jelly or other bee products from Bedrop.de will soon be part of the medicine chest in almost every household."
(jn) *Merkur.de is an offer from IPPEN.MEDIA.