“The enthusiasm of the French for the press does not weaken, despite the end of very strict confinements. The year 2021 marks a stability in the habits of readers”
,
analyzes Amélie Benisty, audience director of the Alliance for press and media figures (ACPM).
Unveiled on Thursday, the new OneNext Global study by the ACPM, which certifies aggregated audience and press circulation data, confirms the good health of the sector, particularly in digital.
It is the result of the merger of the OneNext study for print and Internet Global by Médiamétrie for digital.
Each month, 50.8 million people read a press brand, i.e. 96% of French people over the age of 15.
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“We wanted to zoom in on young people, to break the received idea that they are no longer interested in the press,
explains Amélie Benisty.
In reality, 15-24 year olds are very fond of it: 90% of them read at least one title per month, mainly on digital.
Overall, the readings of…
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