Wind of "no click" on the Etsy platform.
Monday, April 11, thousands of sellers of the American digital platform specializing in vintage and handmade creations began a week of "strike" by temporarily closing their virtual store.
Massive anger organized to protest against the hike in transaction fees (the second in four years) just implemented by the tech giant.
Commission fees charged to the seller have increased from 5% to 6.5%, an increase of 30%.
If they are not directly impacted, customers are also asked to play the game, invited to boycott the platform as a sign of solidarity.
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The episode is new for Etsy the American, based in the Brooklyn district of New York, the Mecca of hipsters.
This gigantic digital fair for crafts (as well as vintage products and creative supplies), faces protests from its users who regret seeing “the founding vision moving away” from the merchant site.
Launched in 2005 by three young New Yorkers wishing to surf the do-it-yourself trend, Etsy went public ten years later.
And continued its campaign with investors, arguing for socially responsible capitalism.
Since then, the platform has put forward an ambitious commercial vision, as well as a desire to support craftsmanship on the basis of benevolence, idealism and sincerity, its pioneering values.
The business is prospering,
explodes even during the Covid, period when it records record profits with the surge in sales of masks.
But all this is not done without grumbling.
In 2013, many early adopters showed early signs of bewilderment when Etsy allowed its designer sellers to manufacture their products in a factory, as long as they were the original design.
Four years later, the irritation rose a notch when the platform abandoned its B-corp certification, a very demanding American label which certifies for-profit companies that meet the highest standards of social and environmental impact, ethical governance and transparency to the public.
Some then regret the ethical values of the beginnings.
period when it posted record profits as mask sales skyrocketed.
But all this is not done without grumbling.
In 2013, many early adopters showed early signs of bewilderment when Etsy allowed its designer sellers to manufacture their products in a factory, as long as they were the original design.
Four years later, the irritation rose a notch when the platform abandoned its B-corp certification, a very demanding American label which certifies for-profit companies that meet the highest standards of social and environmental impact, ethical governance and transparency to the public.
Some then regret the ethical values of the beginnings.
period when it posted record profits as mask sales skyrocketed.
But all this is not done without grumbling.
In 2013, many early adopters showed early signs of bewilderment when Etsy allowed its designer sellers to manufacture their products in a factory, as long as they were the original design.
Four years later, the irritation rose a notch when the platform abandoned its B-corp certification, a very demanding American label which certifies for-profit companies that meet the highest standards of social and environmental impact, ethical governance and transparency to the public.
Some then regret the ethical values of the beginnings.
But all this is not done without grumbling.
In 2013, many early adopters showed early signs of bewilderment when Etsy allowed its designer sellers to manufacture their products in a factory, as long as they were the original design.
Four years later, the irritation rose a notch when the platform abandoned its B-corp certification, a very demanding American label which certifies for-profit companies that meet the highest standards of social and environmental impact, ethical governance and transparency to the public.
Some then regret the ethical values of the beginnings.
But all this is not done without grumbling.
In 2013, many early adopters showed early signs of bewilderment when Etsy allowed its designer sellers to manufacture their products in a factory, as long as they were the original design.
Four years later, the irritation rose a notch when the platform abandoned its B-corp certification, a very demanding American label which certifies for-profit companies that meet the highest standards of social and environmental impact, ethical governance and transparency to the public.
Some then regret the ethical values of the beginnings.
Early adopters show early signs of bewilderment when Etsy allows its designer sellers to manufacture their products in a factory, as long as they're the original design.
Four years later, the irritation rose a notch when the platform abandoned its B-corp certification, a very demanding American label which certifies for-profit companies that meet the highest standards of social and environmental impact, ethical governance and transparency to the public.
Some then regret the ethical values of the beginnings.
Early adopters show early signs of bewilderment when Etsy allows its designer sellers to manufacture their products in a factory, as long as they're the original design.
Four years later, the irritation rose a notch when the platform abandoned its B-corp certification, a very demanding American label which certifies for-profit companies that meet the highest standards of social and environmental impact, ethical governance and transparency to the public.
Some then regret the ethical values of the beginnings.
very demanding American label that certifies for-profit companies that meet the highest standards of social and environmental impact, ethical governance and transparency towards the public.
Some then regret the ethical values of the beginnings.
very demanding American label that certifies for-profit companies that meet the highest standards of social and environmental impact, ethical governance and transparency towards the public.
Some then regret the ethical values of the beginnings.
Nibbled revenue
An Etsy dress seller since 2007, Kristi Cassidy is one of them.
In a petition that has garnered over 76,000 signatures to date, she explains, "Instead of rewarding sellers whose hard work has helped Etsy become one of the most profitable tech companies in the world, Etsy is exploiting us, ignoring us. and treats us with condescension”.
On the American network Reddit, the young woman called to form a union, in particular to organize this petition addressed to the CEO of the tech giant, Josh Silverman, and the strike planned until the end of the week.
Behind this unprecedented standoff, other disagreements with Etsy are also raised, in particular the fact that the platform punishes the owners of individual businesses.
they cannot immediately respond to potential customers.
And also the fact that it requires sellers to pay to advertise their products on sites like Google, Pinterest and Facebook, which eat away more of their income, even if they don't want these advertising inserts .
While sellers are happy to find a large number of customers in one place, they don't want Etsy to dictate how they conduct their business.
Aware that these new approaches can be badly perceived, the platform indicates however that in the long term, they will benefit the sellers.
who eat more of their income, even if they do not want these advertising inserts.
While sellers are happy to find a large number of customers in one place, they don't want Etsy to dictate how they conduct their business.
Aware that these new approaches can be badly perceived, the platform indicates however that in the long term, they will benefit the sellers.
who nibble more of their income, even if they do not want these advertising inserts.
Sellers are happy to find a large number of customers in one place, but they don't want Etsy to tell them how to conduct their business.
Aware that these new approaches can be badly perceived, the platform indicates however that in the long term, they will benefit the sellers.