Bizarrap and Paulo Londra, in a promotional image.@bizarrap
Paulo Londra had just turned 20 and released his first album when a hastily signed contract knocked him off the podium.
By the end of 2019, Londra (Córdoba, 1998) had already left improvisation battles to headline international festivals, collaborate with singers like Ed Sheeran and fill her Spotify profile with millions of listeners.
The quiet boy of hip-hop, who sang to his love for the siesta, the fernet and ignoring the cell phone, shone differently while his country began to fill stadiums with Caribbean music in a national key.
Londra was a gold mine, and a couple of producers had smelled it first.
Paulo Londra had preferred to set up his own business and run away from the record companies.
It wasn't unusual for a rapper of his generation.
At the age of 19, he traveled to Colombia and began recording with local producer Ovy On The Drums and Puerto Rican Kristoman, two musicians recommended to the rapper by a
YouTuber .
.
Between the three of them they baptized the project as Big Ligas and Londra became the most listened to musician in his country.
Then came the silence.
“I made music like crazy.
I could do up to six songs a day, ”said the singer in May 2020, in a letter in which he revealed why he had stopped singing at the top.
The producers had made him sign a couple of sheets while they were filming a video, they introduced him to his lawyers by video call and he returned to Argentina without a copy of his contract.
Big Ligas had kept the copyright to any piece of Londra until December 2020, an agreement that lasted until 2025 after the Argentine released his first album with Warner Music at the insistence of his producers.
At the end of last year,
His return was signed with
Plan A
, which has been in the first place of the Argentine Billboard for four weeks, and
Chance
, which has remained in fourth since last week.
Two songs of his classic romanticism that show Londra's intact versatility between ballads, hip-hop and electric guitars.
Enough for the bulk of the public, but the fans and colleagues who for two years asked for his return with the clamor of #FreePaulo on social networks had their escape valve this Monday.
Together with Bizarrap, the young Argentine producer who, barely leaving his house on the outskirts of Buenos Aires, has become the czar of urban music in Spanish, Londra has just broken the internet and the last moorings of the legal muzzle of she.
Like when she was a teenager, she took it out on the microphone.
“Because I feel that I / once got lost / and today that I got up / I think I never left”, sings Londra in a heartfelt chorus from the Bizarrap studio.
In the same room where Nathy Peluso sang that untitled hit of “a bitch, surprising, curvaceous and eloquent” a year before winning her first Grammy and where a little over a month ago Residente insulted J Balvin for almost eight minutes, Londra He finally told his version.
"They know I'm a fat miser with a very expensive style / who ate the panorama with a single bite / they've always criticized him because I was always weird / I never did what they do, that's why they didn't reach me," he raps in a song that between the contagiousness of Peluso's success and the fury of Residente's diatribe, it could well be both.
On Sunday night, Bizarrap had asked for – easy to say – 23 million comments on an Instagram post to release the song.
Each of the 49 sessions he has recorded in his home studio is titled by a number in a row.
In March 2020, when he decided to skip 23, fans got the code: The number worn by Michael Jordan on the Chicago Bulls was reserved for Londra, a basketball fanatic.
Bizarrap's request was fulfilled in less than 24 hours and the producer revealed that promise, made in 2019 in the midst of the legal mess, and the release of the shy boy of the Argentine trap, who today returns to the ring to claim his throne.
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