"
At Valmont, art is certainly not an artifice
," says Didier Guillon, CEO of the cosmetics group.
Since 2015, the foundation he created has even promoted contemporary art from his Palazzo Bonvicini in Venice.
At the moment the exhibition “Peter Pan.
The necessity of dreams” explores fairy tales in a unique way.
“
Venice has a universal artistic dimension, the city and the palaces open up
.
Here, we seek to surprise, to catch the eye
“explains the Frenchman who, as soon as he took over the Swiss brand in the early 1990s, made his artistic approach one of the pillars of the company.
At a time when major beauty groups were calling in models and muses to extol the effectiveness of anti-wrinkle formulas, this passionate collector (whose great-great-grandfather was none other than Charles Sedelmeyer) is convinced "
that beyond the performance, you also have to be emotional
”.
Read also
Male beauty: Valmont releases a new range of anti-aging treatments
“
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