Seventy years after her coronation in Westminster Abbey, Queen Elizabeth II continues to fascinate media around the world.
His platinum jubilee, celebrated from Thursday June 2 to Sunday June 5, and his record reign, are the subject of special editions on television, on private antennas as well as on public channels.
Starting with the BBC, ITV, and even the Amazon Prime Video platform in the UK.
In the United States, ABC News is the official broadcaster.
In France on Thursday, TF1, France 2, BFMTV, CNews, LCI and franceinfo were all on English time.
On France 2, the parade proposed from 11:00 a.m. to 1:30 p.m. Thursday was watched by 2.36 million viewers, or 28.3% of people watching their television, according to Médiamétrie.
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On the first day of the Jubilee celebrations, Her Majesty was on the front page of a large number of media around the world: from the Guardian, to the tabloids
The Sun
,
The Daily Mirror
or
the Daily Mail in the United Kingdom,
via
Le Figaro
in France or the
New York Times
in the United States.
The event also did not fail to ignite social networks: more than 1.3 million messages were published on Twitter, for example, according to data from Visibrain.
After Elizabeth II, all eyes were on Meghan Markle, now considered, with her husband Prince Harry, as a
“non-active” member
of the royal family.
The former American actress, who never ceased to make the headlines of the British tabloids, was the subject of more than 100,000 tweets.
For the concert event this Saturday evening, with its host of stars such as Queen + Adam Lambert, American singer Alicia Keys or Italian tenor Andrea Bocelli, the Paris Première channel has won exclusive broadcasting in France.
Closing Sunday, another large parade, which will bring together 10,000 artists and volunteers, will pay tribute to the monarch.
According to UK organizers in conjunction with broadcasters in each country, the show is expected to be seen by a billion people worldwide.
British royalty is still and always recipe.
Audience success
Her Majesty's story is intimately linked to the evolution of the media.
His coronation in 1953 represented a major milestone in the advent of television as it was the first major event to be broadcast internationally.
From the United Kingdom, France, Denmark, the Netherlands and the FRG, citizens were able to watch the six-hour ceremony live in front of their televisions.
Then, the passage of the procession was broadcast on a delayed basis in the United States, Canada and Australia, while the planes exported the reels of film... Throughout the world this year, more than 277 million people will have seen the accession to the throne of Elizabeth II, between live, delayed and retransmission to the cinema.
Until the end of the 1960s, Elizabeth II, concerned about the image of the British monarchy, was known to control her relations with the media.
But over the decades, and ahead of the success of the tabloid press, foremost among which are the tabloids
The Sun
,
The Daily Mirror and the Daily Mail
, the British royal family has become the most publicized in the world.
From the escapades of Margaret, the queen's sister nicknamed "
The Rebel Princess
" (the rebel princess) to the disappointments of Meghan and Harry, the British monarchy has often been relegated to the rank of "
people dynasty
".
In this slump, however, the image of Queen Elizabeth II seems to have been spared.
These elegant magazine covers always make the event and attract premium advertisers in the world of luxury and fine jewelry.
For the Queen's 90th birthday in April 2016, the front page of
Vanity Fair
revealing an exceptional shot of the Queen surrounded by her four famous dogs (immortalized by photographer Annie Leibovitz), was the third biggest sale of the year for the prestigious magazine.
In France, a few days after the death of Prince Philippe in April 2021, the
front page
of Paris Match revealing a photo of Elizabeth II at the funeral of her husband also rose among the three best annual sales of the magazine.
Faced with this success, Paris Match subsequently decided to entrust a column on British royalty to Stéphane Bern.
Finally, the eventful reign of Her Majesty today represents a gold mine for the streaming leader Netflix.
The four seasons of the series The Crown (launched in 2016) have thrilled nearly a hundred million households around the world, according to the platform.
This figure corresponds to households having viewed at least one episode of the series to date.
Faced with the passion of citizens for dynasties, The Weekend Studio, one of the Spanish entities of Mediawan, is preparing a new saga centered this time on the forty years of reign of King Juan Carlos of Spain.
Will "
El Rey
" (the King) succeed in dethroning the Queen?