95% of Italians use at least one online source and 67% use at least one social media to seek inspiration for recipes.
Internet with Google leads searches (56%), while Youtube (46%) stands out among social media.
This is what emerges from a study by the Nestlé Observatory on the world of recipes and new research habits.
The analysis shows that by age group 18-24 year olds (58%) and 25-34 year olds (49%) rely mainly on Instagram, while the 35-44 year old (58%) mainly draws from websites or blogs. of cooking enthusiasts, 45-54 year olds (43%) prefer tutorials on Youtube and over 55s (53%) choose family cookbooks.
Before the advent of social networks, 62% took their cue mainly from cookbooks and 52% from family cookbooks.
46% looked for the recipe directly through the Internet, 35% through dedicated television broadcasts and 34% relied on recipes read in the newspapers.
The most clicked dishes in the last 12 months, according to Google Trends, "would be strangely the simplest ones": the first place goes to those of pasta (in order, alla boscaiola, with peppers and pasta and beans), in second place the cake of pears, pancakes in third place, crepes in fourth, pizza in fifth place.
In sixth place the Squid Game biscuits made only of sugar and bicarbonate.
The rapidly increasing trends are poke, porridge and rice salad but also cocktails, especially Sex on the Beach and Gin Tonic.
The most clicked dishes in the last 12 months, according to Google Trends, "would be strangely the simplest ones": the first place goes to those of pasta (in order, alla boscaiola, with peppers and pasta and beans), in second place the cake of pears, pancakes in third place, crepes in fourth, pizza in fifth place.
In sixth place the Squid Game biscuits made only of sugar and bicarbonate.
The rapidly increasing trends are poke, porridge and rice salad but also cocktails, especially Sex on the Beach and Gin Tonic.
The most clicked dishes in the last 12 months, according to Google Trends, "would be strangely the simplest ones": the first place goes to those of pasta (in order, alla boscaiola, with peppers and pasta and beans), in second place the cake of pears, pancakes in third place, crepes in fourth, pizza in fifth place.
In sixth place the Squid Game biscuits made only of sugar and bicarbonate.
The rapidly increasing trends are poke, porridge and rice salad but also cocktails, especially Sex on the Beach and Gin Tonic.
In sixth place the Squid Game biscuits made only of sugar and bicarbonate.
The rapidly increasing trends are poke, porridge and rice salad but also cocktails, especially Sex on the Beach and Gin Tonic.
In sixth place the Squid Game biscuits made only of sugar and bicarbonate.
The rapidly increasing trends are poke, porridge and rice salad but also cocktails, especially Sex on the Beach and Gin Tonic.