Small revolution expected for the video platform: its subscription offer including advertising should be launched in early 2023. The challenge - crucial for Netflix - is to attract new users to it who cannot afford the subscription to the current price and increase the monetization of its content through new advertising revenues.
"The offer will first be launched in countries where the advertising markets are the most mature
," explained Greg Peters, Netflix's marketing and operations director, without giving specific names.
The company's management has hinted that this new offer will not give access to the entire current catalog, since it explains that it can launch it from its original content, without the need to renegotiate rights with third-party studios. .
Innovation promises
Other features might also not be part of the new offer.
Because Netflix must at the same time keep a strong incentive so that a maximum of consumers…
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