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Burberry presents its virtual bag, Chanel packs its bags in Marbella... L'Impératif Madame

2022-07-22T14:48:19.433Z


Back to what the editorial team absolutely wants to share this week. Burberry presents its virtual bag Full screen The Lola Bag enters the metaverse through the Roblox app. Burberry Dress in Burberry in the real world as well as in the virtual world. This is what the British brand offers with the launch of its new bag, the Lola model, to Roblox users. Every day, they can discover a new version of the quilted bag on the virtual video game platform. The result sho


Burberry presents its virtual bag

Full screen

The Lola Bag enters the metaverse through the Roblox app.

Burberry

Dress in Burberry in the real world as well as in the virtual world.

This is what the British brand offers with the launch of its new bag, the Lola model, to Roblox users.

Every day, they can discover a new version of the quilted bag on the virtual video game platform.

The result shows a collection of five pieces, ranging from a reinterpretation of the Lola with floral prints to a piece inspired by water or clouds.

These digital accessories are made available to platform users who would like to dress up their avatar for 800 robux, the equivalent of 9.99 euros.

Luxury just a click away.

To discover the virtual Burberry collection, go to the

Roblox platform.

Chanel puts its bags in Marbella

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Caroline de Maigret at the Chanel Summer Tour VIP party.

Chanel

For the summer season, Chanel is setting sail for Marbella.

High place of the Costa del Sol, the Spanish city and seaside resort has been chosen to host the new stage of the “Chanel Summer Tour”.

And it is in part of the former private residence of Prince Alfonso von Hohenlohe that holidaymakers can find the Chanel seasonal boutique.

On the program of the selection present on site?

The Coco Beach collection thought of as a seaside wardrobe as well as a selection of silhouettes from the spring-summer 2022 ready-to-wear and Métiers d'Art 2021-2022 fashion shows.

Chanel's seasonal boutique in Marbella is open until October 31, 2022.

Hermès in full beauty

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The new eau de parfum called H24.

Hermes

In September, the H24 beauty line aimed at men is expanding.

In the program ?

A new eau de parfum created by the nose of the Hermès house, Christine Nagel, who wanted to invent a vegetable fragrance.

“I dived into the depths of the woods, where the moss grows in the shade of the trees and where the young shoots find the strength to develop their fibers and their roots.

I imagine that the fragile little shoot, source of my inspiration, joins this powerful and enveloping nature.

It transforms, lignifies, to become a plant with deeper roots, with a more intense green.”

she explains.

Five treatments complete the H24 beauty line, including an energizing face product, a body wash and a deodorant with soft woody notes.

Ideal for a return to school under the sign of beauty.

A range of skincare products and a new fragrance to discover from September on

hermes.com.

And two for Frankie Shop

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A new address in the heart of the Haut-Marais.

Frankie Shop

The concept store arrived in Paris in 2018 through a pop-up store.

After perpetuating its first store, Frankie Shop offers a second address a few steps from the first.

Located in the heart of the Haut-Marais, the new place of the sign inhabits the women's collections.

You can find a selection of Frankie Shop's own brand but also luxury and cutting-edge pieces from international designers who have made it famous.

Its first address, located at 7 rue Saint Claude, has also been renovated, and adorned with a new decoration with a minimalist aesthetic.

It collects the universe man, unisex but also lifestyle.

Finally, brand enthusiasts will be able to discover two new committed capsule collections: the profits from sales will go to support three associations (Help Ukraine Center,

Meet at 7 rue Saint Claude in the 3rd arrondissement of Paris to discover the new Frankie Shop address.

Kenzo gets into the scent of upcycling

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The Flower by Kenzo bottle is upcycled.

Abaca

"The perfume bottle is an object that we keep, collect or even pass on," explains Victoire Paillard Decarne, co-manager of the company Q de Bouteille, which specializes in the transformation of glass bottles. used in tableware objects.

Based on this observation, Kenzo wanted to partner with this company to give a second life to its iconic perfume, Flower by Kenzo, on the occasion of the release of Flower by Kenzo L'Absolue.

In the workshops of the company founded in the north of France, the bottle is thus transformed into a real object of decoration: a refined and airy soliflore with a bevelled neck.

A second breath that pays homage to the initial line of the perfume inspired by the poppy.

And which gives a second life to a timeless piece from Kenzo.

But this time, in the living room.

From July 11 to 31, 2022, a bottle transformed into a soliflore will be offered with the purchase of a 50ml vaporizer from the Kenzo brand at Marionnaud.

The raw and free spirit at IKKS

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The New Temple, the last Ikks store.

Ikks

Fashion is a game. It is with this spirit that the French brand Ikks opens its new boutique called Le Nouveau Temple.

Located in the 3rd arrondissement of Paris, this concept store reinvents the codes of the shopping experience.

Shoes, bags and other accessories are staged hanging from ropes, while T-shirts and sweaters are presented on metal grids.

The scenography, which changes every month, was entrusted to Jesus and Gabrielle and the Christèle Wieglus agency.

"The New Temple is a unique concept, a universe mixing audacity, good vibes and humility in which the customer feels at home", explains Moulika Varango, store manager, who oversees the project.

Ultimate originality in this space which wants to be lively and creative: throughout the year, events, exhibitions,

A shop to be found at 56-58 rue Vieille du Temple in Paris in the 3rd arrondissement of Paris.

Source: lefigaro

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