First, let's rewind the thread.
November 2021: the British brand Superdry had announced with drums and trumpets the arrival of Brooklyn Beckham among its ambassadors, organizing a big party for the occasion in its London store.
A few months later, the time is no longer partying.
The contract of Victoria Beckham's son ended abruptly, and much earlier than expected.
In question: a lack of involvement on the part of the person concerned.
The 23-year-old reportedly declined several campaign filming dates as they did not suit his schedule.
He would also be accused of a rapprochement with Gucci, reports the Daily Mail.
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Brooklyn Beckham and Nicola Peltz at the Superdry x Brooklyn Beckham party.
(London, November 9, 2021.) Getty Images
“We are still reviewing the ambassadors who feature in our campaigns and have decided to work with a different range of talent,” a brand representative said in a statement on Tuesday July 26, without giving details on a possible resumption of work. with Brooklyn Beckham.
The latter was approached last year to promote the brand on Instagram to its 14 million subscribers.
A contract that would have been negotiated up to a million pounds, according to the British daily.
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Brooklyn Beckham promoting Superdry vegan shoes.
(January 16, 2022.) Instagram capture @brooklynpeltzbeckham
“It was to help him build his career”
The abrupt end of this collaboration would embarrass Brooklyn Beckham's mother.
"Victoria and David Beckham have worked so hard to get where they are, it's such a disappointment to see Brooklyn waste those opportunities," a family member told Heat Magazine.
The English media also claims that his mother would also have felt "guilty" after this brutal eviction which "was to help her build her career", because she would have helped her son to win this contract.
Meanwhile, Brooklyn Beckham seems to have embarked on a new path: cooking.
Last winter, the young man launched a series of shows,
Cookin' With Brooklyn
, available on Facebook, in which he receives chefs from around the world.