Twenty euros per year.
Or 1.67 euros per month.
But an increase that goes badly for many customers.
By increasing the price of its Prime subscription by around twenty euros on the annual plan (+10 euros for the student offer, +1 euro for the monthly), Amazon has alienated some of its customers tuesday.
Nevertheless, the e-commerce giant does not intend to back down.
“Prime remains a super advantageous offer, justifies a spokesperson.
When you look at its cost in view of all the savings that can be made, especially during special events, it remains very attractive.
»
Read alsoAnnounced increase in the price of Amazon Prime Video: “I will think twice before subscribing again”
This 43% increase in the price of the annual subscription was inevitable according to the company.
"Since 2008, we had never increased this price even though we had greatly optimized this service with the widening of the selection of products eligible for fast delivery or even digital entertainment, with Prime Video or Prime Gaming in particular, we defend ourselves on the side of Amazon.
But today, we are experiencing an increase in operating costs, particularly related to product shipping costs, which forced us to make this choice.
»
The fact remains that when inflation reaches high levels and the purchasing power of the French is reduced, this passage to 69.90 euros for the premium subscription to Amazon goes badly.
“It's understandable, it's never pleasant to hear about rising costs.
But many customers recognize that the savings made over the year make it possible to quickly reimburse these costs, assures the platform.
France was the only European country never to have experienced a rise.
Despite everything, it remains one of the cheapest here.
In Germany, the rate is 89.90 euros per year.
»
The giant does not expect a wave of unsubscriptions
And despite a sling on social networks, the e-commerce leader does not expect a wave of massive unsubscriptions.
“Before France, other countries had already applied price increases on the Prime subscription but none has experienced this kind of phenomenon, says Amazon.
Everyone will quickly realize that the offer remains a good deal for consumers and an excellent way to make substantial savings, whether it is flash sales or the Prime Days 2022 operation.
In addition, subscribers can be reassured that the platform has not planned any other increase in the medium term.
“And the increase will only be applicable from September 15, and from the renewal of the subscription”, recalls the trader.
Understand: until this date, each new customer can still take advantage of free delivery just like Prime Video or even Amazon Music Prime for less than fifty euros.
The refractory, they will always be able to unsubscribe by September 15.
"We have facilitated the procedure in recent years," says the company.
And we wanted to warn our customers as far in advance as possible so that they can make their decision with all the keys in hand.
»