The dazzling success of the French social network BeReal is making people envious.
The application launched in 2020 by the French Alexis Barreyat and Kévin Perreau is based on a relatively simple principle.
Every day, at a random time, the user is asked to take a photo showing what they are doing.
A photo captured with the front and back camera.
Whether in their pajamas at home or in a queue at the post office, the user must “be real
”
, as the name of the service indicates.
A kind of anti-Instagram, where the cult of appearance and artifice has become the norm.
This feature alone has helped the popular app for youngsters rise to the top of the App Store and Google Play Store charts.
According to data aggregator Data.ai, BeReal is downloaded more in the United States than TikTok (2nd) or WhatsApp (7th).
This brilliant success has not escaped Instagram.
The subsidiary of the Meta group is regularly inspired by what is done by the competition...
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