Salty shake: Mickey Rosenthal embarks on a crowdfunding campaign to save the Dead Sea

After the success of his film "The Shakshuka Method", former Knesset member and journalist Mickey Rosenthal embarks on a crowdfunding campaign in which he calls on the public to donate to his fight to save the Dead Sea.

"We only have one year to save the Dead Sea," he says

Ziv Reinstein

13/09/2022

Tuesday, September 13, 2022, 4:24 p.m. Updated: 4:55 p.m.

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Mickey Rosenthal sets out to save the Dead Sea (Photo: PR)

Mickey Rosenthal returns to the public arena and this time with a project to save the dying Dead Sea, and embarks on a crowdfunding campaign to save the Dead Sea from its demise.

According to Rosenthal, "These days the tender for the control of the Dead Sea factories is being written, a tender that will decide the fate of the sea itself. Without worrying about the clause in the tender that will ensure the saving of the Dead Sea, the sea will not survive - we only have one year to save the Dead Sea", he says , "Even without a government decision to implement his rescue - the sea of ​​death will die for good."

Rosenthal, who is known to the public mainly from the documentary film "The Shakshuka Method", which deals with capital-government relations between the state and the Ofer family, the owners of KIL and the Dead Sea Enterprises, now appears in the video "Shakshuka 2", in which he invites the public to mobilize and contribute to the fight against the disappearance of the sea And the creation of the sinkholes. "We, a group of Israelis who love the country, its landscape and its people, decided to do something: we set up a project to save the Dead Sea," the video said.

dries up by more than a meter every year.

The Dead Sea from the steep cliffs (photo: Ziv Reinstein, Ziv Reinstein)

One of the rare topics in the Israeli consensus

The project called "Save the Dead Sea" is headed by former Knesset member and journalist Miki Rosenthal.

Rosenthal dealt extensively with environmental issues as part of his various television programs and chaired the committee in the Knesset that dealt with saving the Dead Sea.

Among other things, the project seeks to harness the Israeli public's opinion to a topic on which there are no differences of opinion, one of the rare topics in the Israeli consensus.

Another goal is to put pressure on the decision makers in the government and the treasury regarding the future of the Dead Sea.

So far, the crowdfunding campaign has managed to collect NIS 4,950 from 20 donors.

"We want to ensure that the tender for the Dead Sea plants in 2030 will also include the positioning of the lake level. The people of the project demand a professional and serious examination of the various solutions for pumping water into the Dead Sea as part of dealing with the need to save it," say the heads of the project.

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• The Dead Sea

• KIL

• Dead Sea factories