Cards, puzzles, dolls, constructions but also dinosaurs, wizards and witches.
Assogiocattoli confirms that the toy market is in good health and closes the first 6 months of the year with a + 1.7% which bodes well for Christmas.
In the early childhood sector, despite the further decline in the birth rate, there is still a + 1.5% compared to 2021. And between birthday parties and anniversaries, the sector dedicated to the world of holidays and parties has taken off again, also in view of the imminent Halloween (now very celebrated even among Italian children) and especially Christmas.
But the great world of toys also means inclusiveness, sustainability and safety.
The ANSA Meet event organized by the Culture and Entertainment editorial staff of the
Maurizio Cutrino, director of Assogiocattoli who for almost 80 years has represented almost all the companies operating in the games, toys, baby products, holidays and parties sector, will present the many initiatives in support of the sector planned for the whole of the next semester.
"We start - says Cutrino - from the first edition of the Gioco per Semper Award, the award that establishes which is the most loved game by Italians.
For the first time ever, in fact, children will be able to vote for their favorite toy. Dozens of games candidates, the "elections" begin on Thursday 15 September and end on Saturday 15 October. It only takes a few clicks on the official website ww.assogiocattoli.eu/gxs/award/ to participate ".
Part of the Play Forever campaign is also the creation of a Manifesto of choral play.
"In addition - concludes Cutrino - as part of the celebrations for the International Day for the Rights of the Child and Adolescents on November 20, we will have the PlayDays initiative (from November 19 to December 12) as well as in the celebrations for World Game Day on May 28th we organized the Promossi per Gioco contest, which rewarded young Italian students ".
In collaboration with:
Assogiocattoli