A holistic healer, a Hollywood actor and cashmere: that's the recipe for God's True Cashmere, the brand launched by Brad Pitt and one of his close friends, Sat Hari.
"The idea came in a dream of softness" says the site of the unisex brand.
The actor, with a style often associated with that of his companions, from Jennifer Aniston, to Angelina Jolie via Gwyneth Paltrow, recently showed that he was emancipating his look on the red carpets.
And his career suffers.
Proof with his latest project: launching his own line of 100% cashmere clothing.
A duo adventure, launched hand in hand with Sat Hari, creator of the jewelry brand AMRIT.
The "cashmere of god"
No industrial goat farming for the interpreter of Joe Black: the wool comes from ethical farms, according to the designer duo.
In their first collection, we find colored shirts, plain or with tartan patterns, trousers with darts, or belted with a cord.
Height of the bohemian style, some of the rooms are adorned with stones such as labradorite or lapis lazuli.
All made in Italy.
As part of a reasoned approach, the brand only markets its collection in limited editions in order to avoid mass production.
Call price, 1,600 euros.
The amount to pay to be dressed by Brad Pitt.