The members of the Publicis Supervisory Board, under the chairmanship of Maurice Lévy, have just renewed their confidence in Arthur Sadoun, by renewing his term of office as Chairman of the Management Board and Chief Executive Officer for a period of four years.
“I thank all the members of the Board for their trust.
The challenge for my third term will be to project Publicis into its next century
,” comments Arthur Sadoun at Le Figaro.
The French group, a communication giant, will celebrate its 100th anniversary of creation by Marcel Bleustein-Blanchet in 2026.
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"
After the major stages of digitalization, then personalization to be at the heart of our clients' transformation, with in particular the successful integration of Epsilon, the repositioning of Publicis Sapient and the creation of our Marcel platform, here comes the time of the era of 'creative commerce'
", explains the Chairman of the Management Board.
New era of “
creative commerce
”
The group has set itself an ambition: to get a head start on what, according to its vision, will structure the communication industry in the future.
“
Today every brand, every company, platform, media, every individual can become a commerce hub.
Thanks to data, thanks to technology, all brand experiences are business opportunities
,” he says.
From SMS to tweet, from a video on Tik Tok to a TV spot, from an in-store visit to a transaction in the metaverse, Arthur Sadoun believes that every interaction today has the potential to be a commerce experience. .
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To implement this new vision, Arthur Sadoun and the Supervisory Board decided to strengthen the management team of the CAC40 company, by creating
“the Executive Board+”
.
This operational board will be composed of Agathe Bousquet, President France of Publicis Groupe, Dave Penski, CEO Publicis Media US, Carla Serrano, Director of Strategy of Publicis Groupe and Nigel Vaz, CEO of Publicis Sapient.
They will be supported by the rest of the more functional Management Board, made up of Michel-Alain Proch and Anne-Gabrielle Heilbronner, on all corporate issues, as well as by the members of the Management Committee on all operational and business issues.