The inspiration of Eugenio Garza Sada awards the Mexican leadership of 2022

The evolution of businesses and corporate leadership around them during the last three decades in Mexico, points to challenges, uncertainty and complexities as a permanent variable, which no longer depends on cycles, seasons or the quality of a product or service.

To speak of leadership today is to go beyond a productive, effective and differentiated strategy, but above all to recognize and integrate the value of human talent with a humanistic, innovative and highly transformative approach.

For Mexican companies like FEMSA, this aspect not only governs and drives the proper functioning of a leading business, but it is also vital to recognize and team up with the most outstanding talent in society, especially in key areas such as education, technology and entrepreneurship.

This 2022, as is already a tradition and tribute in equal parts for 29 years, FEMSA and the Tecnológico de Monterrey recognize the most outstanding talent in the country, through the Eugenio Garza Sada Award, which in addition to being an important incentive for entrepreneurship, innovation and educational projects with a humanistic and social sense, also embodies a tribute to the life and work of Eugenio Garza Sada, founder of the educational institution, philanthropist and active promoter of change and development in his community.

(Inspiration, leadership and humanism. Don Eugenio Garza Sada.

During the award ceremony for this 2022 edition, held on September 5 and chaired by

, Executive Chairman of the Board of Directors of FEMSA and Chairman of the Board of Tecnológico de Monterrey, the winners received a special sculpture (Luz Interior , by the sculptress Yvonne Domenge, 1946-20019), as well as a written recognition and two million Mexican pesos in prizes distributed among the three categories.

The winners, as well as their projects with which they have earned this award, were:

- Humanistic business leadership.

, businessman and philanthropist, who has been president of the Grupo de Industriales de Aguascalientes, founder of Satín Export and Laprotex, through which he has implemented programs to support the community in strategic areas for development such as health, food, family and education.

For more than 45 years, he has impacted more than 100,000 people through various institutions, which led him to be recognized by the Aguascalientes City Council as "Favorite Son of the City" in 2021.

- Social entrepreneurship.

Alternare, AC, a non-profit organization focused on the conservation of the monarch butterfly hibernation area, hand in hand with rural communities and regional ejidos.

,

received the award on behalf of the entire team.

- Student social innovation.

De Raíz,

and her colleagues articulated this project in the classrooms of Prepa Tec, Campus Santa Fe, in 2019, in search of a transformation caring for the most vulnerable sector: children, enhancing their skills to achieve full development and thereby reducing educational and poverty gaps.

Within the framework of this recognition of the work of social transformation of projects, ideas and initiatives with a high sense of human leadership that also provide solutions to problems relevant to society through actions that raise the standard of living and well-being of Mexican communities.

“We have a short view of the future, but a long view of the past, which on many occasions becomes the main reference for our actions.

It is very important to talk about the historical experience, but this should not be an obstacle for a society and a country to plan their future together and build it”, said José Antonio Fernández Carbajal during the award ceremony, adding that this award also serves to bring to the fore valuable lessons and inspiration that we should all follow, in order to generate a social awareness of the Mexico in which we all live and want to live.