In France, the advertising sector should suffer from the deteriorated macroeconomic context.
Geopolitical uncertainties, the energy crisis, the rise in interest rates to counter inflation and the decline in the purchasing power of the French are pushing advertisers to revise their marketing expenditure downwards.
Only the luxury sector, spared by the crisis, should maintain high levels of investment.
After jumping 15% over one year in the first half of 2022, the French advertising market is expected to decline by 10% in the second half, according to the latest forecasts from Magna (IPG Mediabrands).
Traditional media such as television, radio and the press are expected to be affected by this slowdown.
In the same way as digital, which should decline by 8% in the second half of the year.
“The effect of data collection and targeting restrictions is stronger than expected
,” Magna said.
The mobile advertising ecosystem in particular…
This article is for subscribers only.
You have 62% left to discover.
Cultivating your freedom is cultivating your curiosity.
Keep reading your article for €0.99 for the first month
I ENJOY IT
Already subscribed?
Login