"For the big emotion", "to occupy the children (because we can't take it anymore)", "to laugh or cry in the dark", "for fishing"... "We all have a good reason to 'go to the cinema', according to the name and slogan of the cinema promotion campaign which begins this Wednesday for a month on television antennas, networks, station screens throughout France and on the radio.
A campaign of the National Federation of French Cinemas (FNCF) born under the impetus of the Ministry of Culture, accompanied by many partners, including the National Cinema Center (CNC).
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