Discounts and special offers: New regulation on price information leads to annoyance among supermarket customers

Created: 10/25/2022 3:19 p.m

By: Momir Takac

Kaufland advertises a special offer over two cents in size.

© Twitter.com/Screenshot

Supermarket customers are annoyed about supposedly ridiculous special offers online.

Apparently they do not know the new regulation on price indications.

Munich – Discounts and special offers can make all the difference when it comes to weekly shopping in times of rising food prices and inflation.

If a product is 50 percent cheaper than the normal price, you will definitely notice it in your wallet.

Photos of seemingly ridiculous discounts keep popping up online.

At Lidl, for example, a discount of one cent for a Red Bull can was widely advertised, and at Kaufland there are also large signs in the store signaling minor offers.

Two cent discount offer on chocolate: "How can this be real?"

This pricing does not go down well with customers.

A Twitter user, for example, writes next to a photo showing a two-cent discount for chocolate: "How can that be real, how dare Kaufland do something like that".

Another also made a similar discovery at Kaufland.

There was a yoghurt for 29 cents instead of 30.

"Now only at Kaufland - save as much as never before," was the ironic comment.

You could say that you save at least three percent, but in the end it's only one cent.

Can this really be an offer?

Yes, it conforms to the latest legislation.

The Kaufland customer provides the reference to the “new law on discounts” himself.

New price regulation to blame for measly discounts

The new price indication ordinance has been in force since May 28, 2022.

This stipulates that retailers must state the lowest price in the last 30 days as the reference price.

The basic price may only be specified per one kilogram or one liter.

In the case of the discounted yoghurt, this means that in the 30 days before the new offer it cost 30 cents at some point.

The calculation is based on this price.

What Kaufland normally charges for the yoghurt is not clear from the price tag.

Also in a Kaufland store, a customer made a remarkable discovery on the receipt.