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NFT, advertising: Apple expands app commissions

2022-10-25T18:50:51.537Z


DECRYPTION – The American giant has created new rules for the App Store, aimed at developers. A surprising decision.


Apple is extending the grip of its 30% commission on transactions made within applications present on the iPhone and iPad, while strongly restricting applications using NFTs and cryptocurrencies.

These new rules of the App Store, enacted this week for developers, surprised the ecosystem.

"Apple is now the biggest threat to

Web3

,"

claims entrepreneur Jason Baptiste.

"It's incredible that Apple is still expanding its app commissions, despite all the regulatory pressure and ongoing lawsuits about it

," adds consultant Florian Müller on his Foss Patents blog.

Read alsoApple's new ambitions in advertising

Social networks, such as Instagram, Twitter, TikTok and LinkedIn, or dating applications such as Tinder, can increase the visibility of a publication against payment.

These companies will now have to pay 30% of the revenue associated with Apple, when these purchases take place within their applications.

Strict conditions

This movement…

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Source: lefigaro

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