The last nail: Adidas cut ties with Kanye West
The fashion giant has officially announced the severing of its ties with the controversial rapper, after a series of anti-Semitic, racist and conspiratorial statements.
Adidas joins Balenciaga, Vogue magazine and other entities that stopped cooperating with him.
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celebs
10/25/2022
Tuesday, October 25, 2022, 2:44 p.m. Updated: 2:50 p.m.
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This will not end well.
Kanye West (photo: splash)
Kanye West
seems to have gotten out of control
in recent weeks .
Verbal attacks on social networks, of which we have been provided with plenty in recent years, have turned into real violence and it seems that the last nail above West's business coffin was driven this evening (Monday).
The fashion giant Adidas announced that it stops cooperating with Kanye.
This after at the beginning of the month, it was announced that "it was decided to re-examine the partnership with West".
He responded on Instagram, writing "Fuck about Adidas. I'm Adidas."
"The company will not tolerate manifestations of anti-Semitism, or any other type of hatred and incitement. Kanye's recent statements and actions are unacceptable, dangerous and violated the company's values, which advocate diversity, mutual respect and fairness. The company has decided to stop the partnership with West immediately, stop the production of YEEZY line and you will no longer pay for the purchase."
It is also written that the company is expected to suffer financial losses of millions in the immediate term, and it retains the rights to the products.
This dude Kanye is a clown.
@adidas what do you think about this?
He seems to imply you're okay with antisemitism.
pic.twitter.com/iGjLnMoPGL
— Alexander S. Vindman (@AVindman) October 21, 2022
Last month West dissolved his collaboration with "Gap".
Later, the fashion company Balenciaga announced that it would not cooperate with him, as did the editor of the legendary Vogue magazine,
Anna Wintour
, who was a close friend of West and announced that he was no longer one of her friends or business partners.
Adidas remained Kenya's last lifeline, and the company was put under heavy public pressure to sever ties with him.
In the past week, a video has been circulated in which West says "I can say as much anti-Semitic shit as I want. They can't throw me away."
The partnership between the rapper and the German fashion giant began in 2015, and it seems that the collaboration benefited both parties: sales of the YEEZY brand brought the company millions of dollars in revenue, as well as a new audience of buyers, and he himself became a billion.
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A post shared by Jessica Seinfeld (@jessseinfeld)
Jessica Seinfeld ,
Jerry Seinfeld
's wife
, uploaded a post to her Instagram account in which she wrote that she stands by her Jewish friends and the Jewish people.
Many stars shared the post including Gigi Hadid, Amy Schumer and Reese Witherspoon.
Later, Seinfeld called on Adidas to stop sharing Hapoala with West.
A petition circulated online gathered over 100,000 signatures with the same call, and the pressure seems to have overwhelmed and Kenya burned its last bridge.
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Kanye West
Adidas