Last spring, Apple caused a sensation in the online advertising market by brandishing the App Tracking Transparency (ATT).
This system introduced the obligation for applications present on the Apple Store to obtain the consent of their users before collecting and sharing their data with third parties for advertising purposes.
A few months later, the American giant's personal data protection policy has become a real nightmare for Mark Zuckerberg.
During the publication of its alarming quarterly on Wednesday evening, the boss of Meta lamented a shortfall of more than 10 billion dollars for the year.
With a lesser possibility of effectively targeting Internet users, its social networks Facebook and Instagram are losing their attractiveness in the eyes of advertisers, who are reducing their investments.
Read alsoNFT, advertising: Apple extends its commissions on applications
On average in the world, 40% of users do not agree to monetize their data…
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