At full speed: this is how the models set off on the latest Balenciaga catwalks.
An eagerness that has become a trademark for the Parisian brand, and which has not escaped the mischievous eye of TikTok.
On the Chinese video platform, the step of the Balenciaga models has even turned into a
challenge
.
Parodying more precisely the fall-winter 2022-2023 show where the models walked in an artificial blizzard, the users rush forward with a hasty step, looking haggard.
We can see them dressed in black and equipped with garbage bags, evoking the leather model marketed by the brand.
Fashionable Challenges
The social network TikTok is quick to play with funny fashion attitudes.
At the beginning of 2022, the Italian label Gucci and its styling based on accumulation, were at the heart of a challenge called
#Guccimodelchallenge.
The latter, which invited everyone to create a look with mismatched pieces, has accumulated more than 850,000 views.
Now, it's the extreme aesthetic of Balenciaga's artistic director that lends itself to diversion, for a total of 10 million views for the
#Balenciagachallenge
and 98 million for the
#Balenciagamodelchallenge
.
A fact that is far from isolated, as unusual brand pieces are regularly relayed on social networks.
Not long ago, it was the incongruity of a bag of crisps that aroused strong reactions.
One more step towards the buzz.