One hundred years of a wonderful past to celebrate while looking to the future.
On October 16, 1923,
the adventure of Walt and Roy Disney's The Walt Disney Company, founded in Burbank, California, officially began, the company of "
If you can dream it, you can do it"
.
Since then, the moving dream factory has given life to stories and characters that are in the hearts of many generations, from the first Mickey Mouse to Alice, from Donald Duck to Cinderella, Snow White, Pinocchio and then many others such as Frozen and Toy Story.
Pieces of heart, pieces of life of the children of yesterday and today.
Disney 100,
presented at the Banking Hall in London, is the title of the program which, with its debut yesterday in the heart of the City, will accompany the centenary celebrations throughout 2023, culminating in Europe with an event at
Disneyland Paris,
just on October 16, with live performances by thousands of people.
Disney is one of the popular culture brands that have been able to cross the century but move forward in a world where there is no longer the monopoly of dreams and wonders, and therefore nothing is taken for granted for the years to come is the challenge of the heirs of Disney, so far collected with the launch, among other things, of the Disney + platform that has already descended into the already crowded arena and in which it has made its way through Star Wars, Toy Story and The Avengers, Wandavision to name a few.
According to the latest data, it surpassed its rival Netflix with 221 million subscribers (as of August 10, 2022).
The future, at least the near future, is being played out not only by evoking the past of historical characters, but with the news, franchises and spin-offs of a world that is now a cinematic universe with Pixar, Marvel, Star Wars inside. , Star and even National Geographic.
At the Banking Hall in London for the Disney100 Debut all this became clear when, alongside the live performances of Mickey and Minnie and other historical friends, Cinderella, Mary Poppins, The Lion King, the images of The Mandalorian (the third season of the space western, expected in February 2023), Disenchantment (the long-awaited sequel to Enchanted) with Amy Adams, Patrick Dempsey and James Mardsen and it became even clearer when the last performance on stage was for Black Panther: Wakanda Forever,
Celebrations for Disney100 will include:
The Concert Disney
, a tour of Europe with the Hollywood Sound Orchestra, for a series of concerts that will retrace the most iconic music in the history of the brand.
The live multimedia experience will include the screening of some legendary scenes from the films, accompanied by live performances by solo artists and the orchestra.
The European tour will start on 13 April in Kiel (Germany) and will also stop at the Defense Arena in Paris on 11 and 12 November.
Disney100:
The Exhibition
instead it is the exhibition where the treasure chest will open to show hundreds of pieces of history, including over 250 original drawings rarely exhibited on other occasions, artifacts, costumes, props and other memorabilia.
It will debut in February 2023 in the United States, in Philadelphia, while the first European stop will be in Munich on April 18 (at ExCeL in London in autumn 2023).
Among other events
D100 - Friends forever
, an immersive multisensory experience, designed for Generation Z kids and young adults who will accompany them between installations divided into 4 rooms: Alice in Wonderland, Lilo & Stitch, Il Re Lion and Mickey and his friends.
Then again the Disney
D100 campaign Let's play!
c
with the aim of encouraging families to spend more time playing together and of course a whole new collection of products (the Platinum Collection Disney100 and Decades Collection).
At the event, with Emma Willis, Jess Wright and Rachel Stevens, Vice President of Brand and Franchise Marketing Strategy, Nicole Morse, said: "Anyone who has ever seen children's expressions light up while watching Frozen or meeting Buzz Lightyear in the real world can fully understand the Magic we celebrate today. This evening begins the celebrations, thus inaugurating the second century of Magic ".