Dropshipping, health hazards, controversy between Magali Berdah and Booba... The ecologist deputy Aurélien Taché announced on Friday that he was tabling a bill to remedy the excesses and the observation of increasingly frequent scams on social networks. .
“There is nothing today to regulate relations between influencers and agents, influencers and brands”, affirms the elected representative of Val-d’Oise, who deplores “unclear responsibilities” and reports cases of damage caused to residents of his constituency.
“A new obligation for influencers”
Co-signed by deputies from Nupes, his bill provides for the introduction of a new obligation for influencers, already in theory bound to the mention of "partnership" when this is the case: explicitly mention the advertising purpose of any content disseminated line that praises a brand.
Nearly one in five influencer content would not meet the transparency criteria, according to the Advertising Regulatory Authority.
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Online platforms should also set up a mechanism for reporting content relating to prohibited, aggressive and misleading commercial practices.
It also provides for the definition of a legal framework for the activity of influencer agent and lays down the principle of a written mandate contract between the influencer and the influencer agent.
“An absolute priority”
Aurélien Taché, hopes that his bill will be included in a day in the Assembly reserved for the texts of his political group, in 2023. The Minister of the Economy Bruno Le Maire undertook at the end of September to make it a priority.