The US political scene is moving in a pro-gambling direction, allowing the country’s highest-ranking online casinos with the best payouts to rise to the top with one less obstacle in the way. From New Jersey, Michigan, Pennsylvania, and all the way to West Virginia, Connecticut, and Delaware, we are seeing a massive jump in revenue that’s sometimes as high as 40%.
To determine the US gambling industry’s top performers, we will be looking at where the facts are pointing.
Ranking the Best Online Casinos in the USA
As explained in this guide, the best online casinos in the USA are the ones that boast the highest selection of games to play all while delivering a customer experience that leaves nothing to be desired. Today, we will be laser-focusing on the financial aspects of their performance by taking a look at the biggest casino players in the USA in terms of revenue – after all, the numbers don’t lie.
Without a shred of doubt, the following rank among the top online casinos:
BetMGM
In 2022, BetMGM came out with the announcement that their share had gone up by 25%. In 2021, the revenue generated totaled an impressive $850m. With a presence in 23 US regions, this is a clear mark of a provider that ranks among the best online casino operators. As far as the source of the revenue goes, BetMGM is raking in slightly higher numbers from sports wagering compared to domestic iGaming.
Borgata
Borgata managed to rake in $62.5m in October 2022 with its Atlantic City casinos; although that accounts for a modest $118.000 increase in revenue, it’s still an increase. In total, Borgata brought in $400m purely in yearly online casino revenue.
Caesars
In the last couple of years, Caesars has been on a bullish trend. Looking at their year-to-year revenue increase from 2020 to 2021, the numbers rose from $3.12bn to $8.42bn, a notable increase.
Tropicana
In Q3 2022, Tropicana brought in RM61.98m in profits, an increase of more than 4x compared to the RM13.67m in the same timeframe a year prior. Unfortunately, none of it helped it reach a profitable outcome in Q3, reportedly due to higher tax expenses. Revenue-wise, however, the RM756.4m they brought in amounted to a 24.8% year-on-year increase.
What Makes the Top Online Casinos and Sportsbooks?
Revenue, although an important quantifiable factor, is only a byproduct of a successful formula the top online casinos use to dominate the market. Although its complexity is not to be underestimated, it tends to boil down to the following elements:
Customer Experience
The hallmark of a good customer experience is how the customer feels after having interacted with a service provider or one of its representatives. It could be anything from how easy the website is to navigate or how well the tech support agent treated you. At the end of the day, it’s what plays a heavy role in customer retention. Being satisfied with the service provided means the customer is much more likely to come back in the future.
Promotions
In this competitive industry, every player is fighting tooth and nail to secure their slice of the pie. Therefore, the winning strategy tends to be rewarding customer loyalty through bonuses and promotions that bring some form of monetary gain to the player. After all, online casinos with the best payouts also tend to be the most frequented as players look for ways to stretch their hard-earned dollars.
Security
A sense of security (or the lack thereof) can make or break a sale. In certain industries, too many companies play Russian roulette with their light-headed approach to cyber security, hoping they will not get hacked. Ironically, placing your bets on a hope and a prayer won’t get you very far as a casino operator. Therefore, there is no such thing as the best online casino without a sound and solid cybersecurity framework that instills confidence in those who are on the brink of depositing their hard-earned money.
Catalog
Since everyone has their own definition of fun, it’s important for a casino to offer a catalog of games that will keep the player busy long into the night. In a similar vein, sportsbooks should give you access to plenty of betting markets.
Fairness
When all is said and done, the players visit to place their bets on the outcome of a random event. Some derive their joy from betting on the spin of a roulette wheel, while others prefer to entrust their proverbial fate to a shuffled deck of cards. What they have in common is the capacity to trust in the casino and its business practices. However, that kind of trust doesn’t come easy and often requires additional convincing through obtaining a gambling license issued by a respectable regulator like the Malta Gaming Authority.
Conclusion
As long as a gambling operator ticks most, if not all of these boxes, it’s only a matter of time before it starts generating a decent amount of revenue. Everything considered it’s not a fluke that the market’s top revenue-generating performers all tend to be strong in the areas described above.