Cryptocurrency companies have put their flashy advertising slogan on the shelf.
After invading the Super Bowl screens last year, no giant in the sector such as the Coinbase, Crypto.com or Canadian BitBuy platforms will broadcast commercials this Sunday during the 2023 edition of the National Football Grand Final. League (NFL).
In recent months, the industry has indeed found itself weakened by the collapse of the Terra Luna ecosystem, until that of FTX in November, which led to the fall in the price of crypto-assets.
"Beyond its entertaining nature, advertising during the Super Bowl allows you to take the pulse of the American economy at a certain time, by highlighting its winning companies and avoiding the losers"
, comments a boss of an international communication group.
This year, the high mass of American football, which opposes the Kansas City Chiefs and the Philadelphia Eagles, hopes once again…
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